Commercial transformation · B2B · Series A–E

You raised on a growth story. Now the growth has stalled.

We diagnose why, fix the system underneath it, and leave your team with a commercial engine they can run without us.

The real problem

You may have already hired the CRO. Rebuilt the sales team. Added headcount. Changed the forecast. Tightened the pipeline reviews. And still, the number is not moving the way it needs to.

That is usually not a motivation problem. It is not always a talent problem. It is almost always a revenue operating system problem.

We find what is out of range, fix the system underneath it, and leave behind a commercial engine your team can run without us.

What brings companies to us

Most leaders arrive describing the same handful of symptoms.

Our commercial team is in place, but the results don’t match the investment.
The motion that got us here won’t get us to the next number.
We don’t really know which customers we should be chasing.
I can’t walk into the board with a forecast I actually believe.
Our reps are busy — but busy doing the wrong things.
We hired sales leadership, and revenue still didn’t follow.

Different symptoms, same root cause. If you hear your own business in any of these, you are in exactly the right place — we have diagnosed and fixed every one of them before. What looks like chaos is almost always a small number of specific things out of range: readable, nameable, and treatable.

What we do

Senior commercial help, without adding a permanent executive.

More than a decade of delivering scalable, profitable growth across verticals and stages of company maturity. We bring that operating judgment to bear in weeks, not quarters.

01

Revenue diagnosis

A clear read on why growth is not matching the plan — across market focus, pipeline quality, conversion, expansion, churn, sales capacity, and unit economics.

02

Market & segment strategy

A sharper view of where the money actually is, which customers are worth pursuing, and which segments are distracting the team.

03

Commercial operating system

The weekly, monthly, and quarterly management rhythm leaders need to run the business: metrics, inspection points, decision rules, and escalation paths.

04

Sales architecture

Territory design, account assignment, role clarity, quota logic, rules of engagement, and compensation mechanics that support the strategy instead of fighting it.

05

Board-ready growth plan

A practical transformation thesis, supported by commercial math, that gives the CEO and board a credible path back to the growth target.

Enablement, not dependency

We work in defined engagements with a beginning, middle, and end. Our job is to make ourselves unnecessary.

Representative proof points

B2B commercial work across stages and verticals.

Health technology platform · $200M+ revenue

Built the B2B employer go-to-market motion: segmentation, a prioritized 200-account target list, broker and partner playbooks, and a 90-day traction plan focused on the highest-probability paths to revenue.

Fortune 1000 B2B media company · $300M+ revenue

Led a full commercial transformation across multiple brands and verticals: TAM analysis, role design, territory logic, compensation architecture, quota methodology, and an 18-month roadmap to rebuild revenue execution.

Fortune 1000 connected-fitness company

Designed B2B commercial strategy for enterprise and corporate sales, translating a consumer-led brand into a structured employer and organizational sales motion.

Fortune 500 insurance & benefits carrier

Enterprise commercial work inside the benefits distribution ecosystem, with emphasis on buyer needs, partner dynamics, product narrative, and go-to-market execution.

Series A–C SaaS & workforce technology

GTM foundations across segmentation, sales motion, incentive design, channel strategy, and enterprise revenue strategy.

Client identities are held in confidence. Details available under NDA.

How the engagement starts

The way in is a Vitals Read.

Complete a short diagnostic intake on your five revenue vitals. We synthesize it into a written read — what looks healthy, what looks out of range, and what may be constraining growth — and walk you through it in a focused 30-minute consultation.

Not a sales pitch. A clear, paid first read on what may be holding the business back — credited in full against any engagement that follows.

1Complete the intake
2Receive your written read
330-minute consultation
Book your Vitals Read